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Don't Stop Till You Get Enough


Published 9th June 2014


Merryfair Chair System started as a components manufacturer and

subsequently moved into a full-fledged office furniture manufacturer. 

Forty years later, Merryfair now employs more than 500 people and has 

direct and indirect interests in more than 120 countries worldwide.


Looking back at the company’s long-time relationship with MIFF, 

assistant to the Managing Director Joon Ong stated that this year 

is also the company’s 40th anniversary, they are highlighting not only 

the company’s journey, but also their visions for the future. Sharing 

some key company strategies on staying ahead of the market competition,

Mr. Ong elaborated: “Being a furniture company naturally means that design 

and differentiation is the key to distinguishing ourselves from our peers.

In today’s world, however, cooperation might be the key to unlock more

opportunities in the market”. Find out more here!




Southern Furniture Group started its business operation in 1982 as a 

manufacturer and wholesaler of metal beds and foam mattresses to the whole 

Malaysian peninsula, together with the wooden lounge set from another factory. 

In 1989, the company decided to have its own line of wooden furniture and 

concentrated on making wooden lounge sets. Since then, Southern Furniture has 

been exporting not just wooden lounge sets, but also wooden beds and bedroom 

furniture. Talking about the company’s milestones throughout the years of

joining MIFF, Senior Export Manager Soon Yen Siong shared: “When we started to 

export in 1989, our market was very small. The buyers were mostly brought in 

by agents. But after joining MIFF in 1995, our export business increased rapidly. 

After several years, we now export to 60 countries worldwide.


While the company has showcased a range of products in previous years at MIFF, the

company showcased a new range of living and bedroom furniture sets this year, and 

offered price packages for competitive markets. Find out more here!




MIECO is an experienced leader in the particle board industry, not just in 

Malaysia but also in the Asia Pacific region. The company has been joining MIFF 

as an exhibitor every year, and since then their global exposure has expanded 

to as far as South America, especially Brazil.


"At MIFF 2014, MIECO showcased its environmentally-friendly particle board 

products", Managing Director, Dato’ Seri Yong Seng Yeow, shared. A pioneer in the 

particle board market in Malaysia, MIECO is looking forward to meet more 

international buyers at coming MIFFs. Find out more here!