20 First Dates with MIFF!
Published 2nd April 2014
For the last 20 years, the Malaysian International Furniture Fair (MIFF) has grown into
Southeast Asia’s No. 1 furniture fair and a global Top 10 industry show. Every year, MIFF
hosts more than 500 international and Malaysian exhibitors that display their latest
collections and designs for bedrooms, living areas, kitchens, bathrooms, children,
office, commercial foyers, hotel lounges and outdoor living. The exhibitors’ yearly
showcase has attracted quality buyers who buy in bulk on the spot.
These are the exhibitors joining MIFF every year. Let’s see what they have to offer…
Getting organised at the office is a lot easier now with the latest storage systems from
JEMARAMAS JAYA, a company specialising in office furniture. At MIFF 2014, Jemeramas
showcased Cubo and Muro, the newest additions to its collection of sleek and well designed
filing and storage products.
Cubo is similar to stackable boxes or “cubes,” where you can put office items, bric-a-brac or curios.
Made of melamine faced chipboard, the Cubo features a timeless, contemporary look. It can be
used at home or at the office as a divider, or a wall accent of sorts depending on the available space.
“Cubo is about understanding space,” says Ryonn Leong, Export Manager. Muro meanwhile has
more accessories for storage and organisation. Made of MFC and aluminum profile, it boasts of
design elements that give it a more premium look compared to Cubo. Find out more!
SENI DAYA WOODS INDUSTRIES
SENI DAYA WOODS is a huge player in the baby furniture arena, not just in Malaysia but in the
international market as well. Selling baby cribs, baby cots, and cradle chairs since 1987, the
company has found its niche in the furniture needs of the 0-6 age group.
By joining the Malaysian International Furniture Fair (MIFF), Seni Daya’s market exposure
has increased 30% every year. “MIFF is a good channel for local exhibitors and has provided
worldwide exposure to our products,” said Alan Teo, Marketing Manager. “In the coming years,
I hope they will expand to bigger halls, to make it easier for international buyers,” he added.
This year at MIFF, Seni Daya’s expanded baby room showcase focused on trendy designs and
colours. The company’s line of baby furniture products boosts of not only quality, but also of compliance
to international safety regulations. Find out more!
CHEA-EE Industries specialises in the production of office furniture components such as worktops,
cabinets and pedestals. The company has been in the business for more than 10 years.
“Office furniture is considered one of the most demanding furniture in the world. We bank on that
particular inspiration,” said Mr. Woo Chin Ee, Director. Sharing his views on joining MIFF on its
20th anniversary, he said: “It is our pleasure to be able to participate all these years. MIFF has
always been a good platform for buyers from around the world to understand more about the
capability of furniture manufacturers in Malaysia. Joining MIFF really boosts the worldwide
visibility of the Malaysian furniture industry,” Mr. Woo proudly shared.
Like in the past years of exhibiting at MIFF, CHEA-EE Industries assures its clients and potential
customers of the company’s capability of fulfilling their office furniture needs, without setting
aside good quality, and most of all, customer service. Find out more!