The Malaysian International Furniture Fair (MIFF) has recently won “The Malaysia Iconic Event Award” for its success in creating a highly valuable industry, both nationally and regionally, measured by both economic contribution and overall impact. MIFF was also recognised for its innovative and creative elements in planning and execution, as well as in marketing, sales and branding, stakeholders and client services management.

News of MIFF winning the award was prominently featured on an electronic billboard in New York City’s famous Times Square.

The award was presented during the annual Malaysia Business Awards (MBEA) 2019 in Kuala Lumpur on October 24, 2019 and was from the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). MIFF is organised by UBM Malaysia, a part of Informa Markets, and is the largest and most global event of its kind in Southeast Asia.

MIFF General Manager Ms Karen Goi and Muar Furniture Association (MFA) Acting President Mr Christopher Yau were on stage to receive the award from guest-of-honour Deputy International Trade and Industry Minister YB Dr Ong Kian Ming.

The shared limelight further cements the strategic partnership between MIFF and MFA established since 2013.

“MIFF is honoured to be recognised by the voice of Malaysia’s business events industry. Over the years, we have worked hard to raise the profile of MIFF and Malaysia as a global procurement hub and built strong relationships with the furniture industry in Malaysia and across the world. This prestigious award is a tribute to our trade partners and valued customers for their continuing trust and confidence in MIFF and adds another milestone to our 25th anniversary this year,” said Karen Goi.

“MFA is proud to play a role in the success of MIFF which continues to deliver world class organisation and excellent value. We are good working partners in our common goal to elevate the Malaysian furniture industry. This accolade is a culmination of MIFF’s commitment and effort to be a meaningful partner to local furniture companies. MIFF provides a great platform for us to engage with retailers from 140 countries, which would not have been possible without it. The country has built a reputation as a trusted global furniture producer with quality products for all types of furniture,” said Christopher Yau.

The next MIFF is scheduled from March 6-9 in 2020. 

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