Bolder & Better – MIFF Soars in 2019
Published 24th June 2019
New milestone promises greater growth ahead
The Malaysian International Furniture Fair (MIFF) Silver Jubilee edition is indeed a bumper celebration as MIFF achieving new breakthrough growth. Not only the show achieves its quadranscentennial milestone, but it’s also has smashed through the billion-dollar sales mark for the first time in its 25-year history.
Exhibitors at MIFF 2019 raked in US$1.01 billion in sales over the four days of the show. This is a 3% increase from the previous high of US$984 million in 2018.
The record performance was achieved a year after the trade show was expanded to 100,000 sqm across the Malaysia International Trade and Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC) with design as its cornerstone.
More visitors attended MIFF 2019 as well. This year saw a 4% increase with 20,478 attendees, of which an astounding 39% were first-time visitors. In addition to more visitors, MIFF 2019 also attracted more global buyers – 6,112 global buyers from 130 countries and regions. Traffic was significantly higher from North America and the Far East while numbers remained stable from Southeast Asia, South Asia, Australasia, Europe, Africa, and South America.
This increase of buyers not only a boon of MIFF itself, but for the hundreds of exhibitors to make new connections with overseas buyers. A total of 600 exhibitors from 14 countries - 346 Malaysian and 254 foreign companies --- showcased new products and collections under the theme “Design Connects People”.
In the limelight was the promotion of Muar which has been officially declared as the “Furniture City of Malaysia”. MIFF has strong ties with companies from the southern manufacturing hub which was further strengthened by a strategic partnership between MIFF and Muar Furniture Association in 2013.
Have a look at MIFF 2019 Post Show Report to find out more about the show this year.
Mark your calendar for MIFF 2020
The next edition of MIFF is from 6- 9 March 2020 at the same two venues. It has already drawn strong rebookings from exhibitors satisfied by the continuing diversity of attendance and high-quality buyers this year.
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